IDENTITY - MARKETING - PRINT
Intercon furniture is known for its strength. Solid oak, with exceptional fit. To depict this well built quality, our client suggested 'why not have an elephant standing on one of the chairs.' Brilliant! We arranged to go to the local zoo and photograph the spectacle. To everyones amazement, the elephant was able to place a leg on the chair and raise the other without breaking it! This image has been symbol of the company for over 25 years now.
Catalog - Direct Mail - Fold Out Booklet
The audience here are dealers and distributors so catching their eye and speaking their language is important. Furniture promotions can often be ‘ordinary.’ We wanted to keep it fresh and lively with a fun attitude, and not only show the quality and craftsmanship, but complete furniture solutions and the ease in ordering mixed container (a big deal for dealers). No problem!